NCCA: Don’t use Rizal, Bonifacio and other historic names as liquor brands

MANILA, Philippines – The National Commission for Culture and the Arts (NCCA) is opposing the plan of a distillery company to use the names of national heroes Jose Rizal and Andres Bonifacio, as well as those of other national heritage sites like ‘Intramuros’, as brand names for their line of alcoholic beverages.

Distileria Limtuaco Inc. (DLI), considered to be the oldest distillery company in the country and in the Southeast Asia, reportedly has pending trademark applications, according to Inquirer, for the names of ‘Rizal’, ‘Bonifacio’ and Gomburza – some of the Philippines’ national heroes.

Other names the Distilleria Limtuaco has applied for brand use are ’Tacloban’, the Visayan city in Leyte destroyed by super typhoon Yolanda last year, and ‘Intramuros’, the famous walled city and landmark in Manila. The application for the latter has already been approved by the Intellectual Property Office (IPO), according to an NCCA official who objected to the use of Intramuros as a brand name for liquor. (Click here to read more)

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